201-942-9089 info@abl1.net


Wisconsin Fix and Flip, New Construction, & Rental Financing

Asset Based Lending is the premier Wisconsin hard money lender, bringing over a decade of loan experience and thousands of projects funded for a totaling $2B. We offer hard money loans in Wisconsin for fix and flips and new construction, as well as cash out refinances and term rental loans. ABL specializes in quick closings, approving loans as fast as 24 hours and closing as little as two days with the appropriate paperwork. We focus on flexible underwriting to provide a variety of hard money loan options to best suit your project, whether you’re looking for lowest interest rate, maximum leverage, zero points, or something else.

ABL loans are fully serviced in-house, from the underwriting to the draw management, guaranteeing every ABL borrower a five-star experience from the first call to the final payoff. Our team are experts in local WI real estate, understanding the investment needs of a fix and flip in Madison are much different than a Milwaukee new construction loan. We assess each deal off the viability of the property along with the borrower’s experience level to determine the best rates for your hard money loan. Fast closings, flexible underwriting, local knowledge, and a streamlined loan process- that’s the ABL Difference. Contact us today to be approved for your Wisconsin hard money loan.

The Most Reliable Hard Money Lender in Wisconsin

Asset Based Lending started in 2010 as a local hard money lender in Jersey City, New Jersey. After ten years and $2B in projects funded, ABL is now the premier direct lender for real estate investors across the country. As trusted and experienced lenders, we pride ourselves on the strong business relationships we’ve built with the best local appraisers, attorneys, and title agents in the Wisconsin real estate markets. These relationships help us deliver a smooth and easy loan process from start to finish, so you can focus on your project while we focus on everything else.

As investors ourselves, we understand what borrowers need to close their loans and complete a successful real estate investment. ABL uses flexible underwriting and quick closings to provide the most reliable hard money loans for WI real estate investors. We value transparency, with no hidden fees or surprise costs at any point of the loan and direct access to decision makers whenever you have a question or concern. With hundreds of and more than half of our borrowers returning for repeat business, its clear that Asset Based Lending is the best hard money lender Wisconsin has to offer.

Prequalify Today
Get approved for your next project, or learn more about our various loan programs below:

Asset Based Lending loan officer
Seth Blumenthal
Loan Officer

(201) 942-9089sales@abl1.netView Bio

ABL Lends in:
ABL lends in all of Wisconsin, pending property and borrower underwriting

Wisconsin Hard Money Lenders
Seth Blumenthal
Loan Officer

Seth has been involved in private capital industries for 20 years, becoming an expert in finance and lending. For the last 7 years, he has been helping real estate investors finance their projects, with a strong focus on speedy closings. Seth specializes in building strong relationships, analyzing deals, and quickly determining suitability for his clients.

“They’re more than just a lender to me,
They’re a partner of mine.”
Harry went from first-timer to full time real estate investor with ABL by his side. Hear his story and see what The ABL Difference can do for you.

WI Real Estate Market Highlights



+14% YOY, April 2022


43 Days

April 2022


+ 11%

YOY Increase, Q1 2022





+ 3%

2010 – 2020



April 2022

Recently Funded Projects

Avon North Carolina New Construction

Borrower Profile: Repeat Borrower – Experienced Investor
Work Description: New Construction – Single Family + Guest House
Purchase Price: $419,000
Construction Budget: $754,000
Loan Amount: $997,000
Loan Purpose: Land Purchase & New Construction
ARV: $2,483,000

Cape Coral, FL Cash Out & Construction

Borrower Profile: First-Time Borrower – Experienced Real Estate Investor
Work Description: New Construction – 3 Single-Family Homes
Purchase Price: $285,000
Renovation Budget: $579,793 (Construction)
Loan Amount: $735,000
Loan Purpose: Cash Out & New Construction
ARV: $1,216,000

Smoke Rise, GA Fix & Flip

Borrower Profile: Repeat Borrower – Full-Time Real Estate Investor
Work Description: Gut Renovation — Single-Family Detached
Purchase Price: $667,000
Renovation Budget: $201,000
Loan Amount: $753,500
Loan Purpose: Purchase & Rehab
ARV: $1,130,000

Summerville, South Carolina Fix & Flip

Borrower Profile: Repeat Borrower – Full-Time Real Estate Investor
Work Description: Cosmetic Renovation — Single-Family Detached
Purchase Price: $165,000
Renovation Budget: $74,500
Loan Amount: $214,000
Loan Purpose: Purchase & Rehab
ARV: $370,000

Wisconsin Hard Money Loans For Real Estate Investors

Quick Closing Fix and Flip Loans

Asset Based Lending partners with real estate investors that know how to transform a distressed or mundane property into a gorgeous home and sell it for a higher value. We understand that most investors don’t have the capital to fund these major rehab projects, so we offer hard money fix and flip loans for real estate investors in Wisconsin. These 12-month bridge loans are meant to finance the purchase and rehab of the property, allowing investors to complete their project and earn a profit based on the final sale of the property. ABL flip loans provide funding up to 90% of property purchase price and 100% of the rehab costs. Whether you’re flipping your first property or are a full-time flipper, ABL is ready to finance your next success.

ABL understands that speed and reliability are what investors need from hard money lenders so we specialize in closing deals as quickly as 10 days or less, with loan approval in just 24 hours. We offer flexible underwriting for our flip loans so borrowers can choose lower interest rates, maximum leverage, zero points, or another option that suits their needs. Our team are experts in local real estate in Wisconsin, understanding that a single-family flip in Milwaukee needs different criteria than a multi-family flip in Madison. Whether you’re flipping your first property or are a full-time flipper, ABL is ready to finance your next success. Click here to learn more about our Wisconsin fix and flip loans.

Reliable New Construction Loans for Experienced Investors

Housing inventory is at record-lows across Wisconsin, which means demand for residential new construction is peaking. ABL provides hard money loans for new construction to real estate investors that want competitive interest rates, flexible underwriting, and fast draw turnarounds. Our hard money new construction loans are only available to experienced investors, builders, and contractors who have recent experience with new construction. These new construction loans allow investors to borrow up to 90% of the land value and 100% of the construction costs.

ABL tailors each new construction loan to match the specific project, providing loan flexibility that’s unmatched by other hard money lenders.  We assess the investor’s experience level and viability of the proposed build to ensure the deal is profitable for all parties. Click here to learn more details about our WI new construction loans.

Rental Loans For BRRRR Investors

Asset Based Lending offers the most reliable and straightforward rental loans Wisconsin has to offer. These private rental loans are meant for buy and hold investors that want to secure 1-8 family properties. We offer competitive terms with rates starting as low as 6.875% with leverage up to 80% LTV. Our goal is to provide the most flexible rental loan options to our borrowers including 30-year amortization, ARM, and interest-only options.

We provide single rental loans up to a cap of $3M and rental portfolio loans up to $3M. These loans for rental property are available to real estate investors of all experience levels, assessing each deal based on the income-producing viability of the property. The ABL team are experts in the local Wisconsin real estate markets, which helps us deliver a five-star experience to each of our borrowers throughout the loan process. If you’re ready to grow your real estate business with our WI rental loans, contact us today.

Why Choose ABL?

We are Local Private Hard Money Lenders

  • We understand your local real estate conditions
  • We use local appraisers, title agents and closing attorneys

We are a Direct Lender

  • We use our in-house money to fund your loans
  • We directly control our approvals and closings

We are Reliable and We Close Fast

  • Preliminary approval in 24 hours
  • Close in 7-10 days

We Manage the Draw Process Efficiently & Quickly

  • We help create and approve your draw schedule
  • We use local inspectors to assess your progress
  • We quickly release your funds when an inspection is approved

Asset Based Lending, LLC was founded in 2010 and is a leading local source of hard money in the residential real estate market. We have consistently received praise from our borrowers who emphasize our quick, hassle-free closings, favorable terms, and creative financing solutions.

Fill out our Pre-Qualification form to start the process.