Eric’s marketing experience began at a boutique marketing agency where he developed dozens of successful innovative marketing strategies for brands ranging from startups to Fortune 500s. Prior to joining Asset Based Lending early in 2016, Eric served as the US Chief Marketing Officer for a European enterprise software company where he spearheaded the company’s expansion into the United States and Canadian markets. In his current role, Eric leads ABL’s Sales and Marketing team tasked with branding, lead generation, and hundreds of millions of dollars’ worth of loan originations. In addition to his Sales and Marketing responsibilities, Eric has spearheaded the design and implementation of ABL’s CRM and Business Automation systems focused on improving the company’s efficiency and scalability. A proud UConn Husky, he graduated from the University of Connecticut with a degree in Economics and also holds a Master’s degree in Global Marketing Management from Boston University.